MVA created an unforgettable launch party at a Beverly Hills Estate for social media superstar Tati Westbrook and her top 100 fans at the release of her long awaited Tati Beauty line, Textured Neutrals Volume 1.
Tatiana Alexsandra Westbrook is an American internet personality, YouTuber, and make-up artist who has captured the audience of over 2.9 Million followers and built her empire through her charming personality and quality beauty products.
Creating an unforgettable launch party for 100 fans of Tati Beauty’s first eyeshadow pallet
MVA designed a launch event for 100 of Tati Westbrook’s best fans from around the country. Hosted at a luxurious Beverly Hills estate, MVA team of experiential designers, led by Cory Martin, created ravishing space inspired by the stripes and sparkles in Tati’s eye shadow pallet. Custom props were sourced such as makeup cases, luggage, a set chair with Tati’s name and floating acrylic logo to bring the space to life. There were various activations to engage attendees such as a large, flower photo wall for Tati to take photos with her fans and custom photo booth that was retrofitted to resemble one of her makeup cases. MVA also created a lavish dessert table with custom candies and sweets in addition to a station where professional make up artists were on hand to teach fans how to apply Tati’s product.
